Keynote Speaker · Founder of Pressure Reflex™

LeadershipUnder Pressure

Deano Sutter equips leaders to stay present when pressure hits, keep every option open, and respond instead of react. First you. Then your team.

Deano Sutter
Pressure Reflex™Founder
100+ ExecutivesLeadership Coach
3-TimeStartup Founder
Keynotes, Workshops, RetreatsSpeaker

Trusted by leaders in tech, finance, entertainment and biotech

Before, I was hitting the same limits in my reactions and decisions. After this work, I now trust myself under pressure and show up differently.
Gary Pearl
Gary PearlExecutive Producer, “Jane the Virgin”

The big idea

Repeated reactions become reputation.

You already know what to do. You know how to do it. You even want to do it. Then the pressure hits, and somebody else shows up in your place.

  1. 1
    People don’t remember your intentions, only your reactions.

    Not what you meant. Not what you knew. Every reaction either builds trust or costs it, with your team, your clients and your name.

  2. 2
    Your reactions are not who you really are.

    Nobody is born a hothead, a people pleaser or a control freak. Those reactions were trained, for a good reason, a long time ago.

  3. 3
    What was trained can be retrained.

    Responding instead of reacting is a skill. You can learn it, practice it, and use it in the very next meeting that matters. So can your team.

The framework I created

A Pressure Reflex™ is who you become under pressure. Not who you are.

It is the reaction that takes over when someone pushes your buttons. It is fast. It is automatic. And it shows up in every room you walk into.

I founded Pressure Reflex™ and built the Pressure Reflex™ Training System to give leaders a name for it, a way to see their own, and the training to change it. I believe it is the 1 thing every leader needs to understand.

What is a Pressure Reflex?The 8 Pressure ReflexesArticles

  • It’s not a response. It’s a reflex.You did not choose it in the moment. It chose for you.
  • It was designed to protect you.All Pressure Reflexes were. They just don’t anymore.
  • It is not your fault.But now that you know it exists, it is your responsibility.
  • It can be retrained.You keep the capability. You lose the compulsion.

I teach it from the stage and in the room.

A keynote for the whole company. A workshop for the team. A retreat for your leaders. Every one is built around your people, with tools they can use the same day.

Deano Sutter giving his How to Win the Game of Life keynote at the BLLA Boutique Hotel Owners Conference
How to Win the Game of LifeSignature keynote, BLLA Boutique Hotel Owners Conference

See the keynotes →See workshops and retreats →

Deano Sutter

My story

I have raised millions, been worth 8 figures, and gone bankrupt.

I have also run marathons, raced triathlons, and spent 6 months in a wheelchair.

I have been a youth pastor, an actor, a founder, and my mom’s full-time caregiver.

In every one of those seasons, I found the same thing. When pressure hits, hidden reflexes take over. I spent 25 years working out what they were, and what to do about them.

The message lands

People don’t just read it.They write back.

54K+followers on LinkedIn
322K+reactions to 1 post
19.5K+comments on it

Want a feel for the voice before you book? This is where I write most. Stories, lessons, and what I am learning the hard way this week.

DS
Deano SutterFounder of Pressure Reflex™
September 2022

I officially am 47 and live with my mom.

Words I never thought I would utter …

Last November, I swung through here to celebrate her birthday and thanksgiving.

Over those 2 weeks, we got some not so great test results.

…see more

322K+ reactions · 19.5K+ commentsRead it on LinkedIn ↗
Life Is a Game You Can WinHow’s Mom?Pressure Reflex

Books

3 books. All coming soon.

On winning at work and life, on caregiving, and on who you become under pressure.

See the books and get on the list →

Before, I was feeling inadequate, defensive, and stressed. After, I was achieving the best possible outcome I had prepared to achieve.
Andrew Pettit
Andrew PettitStrategic Advisor & Board Member, Palantir Alum

Book Deano

Let’s talk.

I’m excited to connect. Let’s see if we’re a fit.

  1. 1You pick a time. Tell me what you are looking for.
  2. 2We talk for 20 minutes on Zoom. We discuss what you need and see if we are a fit.
  3. 3We set up a plan. Built for you personally, or for your event and your audience.

Got it

You’re booked.

I look forward to it.

  1. 1Add it to your calendar. Use the calendar buttons on this page.
  2. 2Check your email. Your confirmation and your Zoom link are on the way.
  3. 3We talk for 20 minutes. We discuss what you need and see if we are a fit.